The smallest act of kindness can make the biggest difference. Wayfarer was honored to have celebrated real people and real acts of giving with the Lexus Give Amazing campaign during the holidays.
Wayfarer helped Lexus spread these amazing acts of kindness over the season. For every single act of giving people posted on their social media from November 22nd through January 2nd using the hashtag #GiveAmazing, Lexus generously donated $20 to the Boys and Girls Clubs of America, up to $100,000.
Meet Caleigh and Dave
Caleigh is an inspiring survivor living with Cystic Fibrosis. She has undergone two harrowing lung transplants. She has touched so many people by sharing her story on social media. One of those people is Dave, an artist, animator, and creator.
Even though Dave had never met Caleigh, he was so deeply moved by her story that he created a portrait that captured the beautiful light in her.
Meet Monique and Zee
Monique was raised by her grandmother, Zee. Zee taught Monique that her voice has power. She inspired Monique to pursue her passion for poetry. Monique became a writer, youth mentor, and teacher of poetry. Monique and her students surprised Zee by performing a special poem she wrote for her grandmother in front of their friends and family.
Hermes Creative Awards
Corporate Image Video (Platinum Winner: Lexus: The Gift of Art)
Branded Content & Entertainment: People’s Telly (Silver Winner: Give Amazing: The Gift of Art)
Branded Content: Social Responsibility: (Bronze Winner: Lexus: Give Amazing: The Gift of Art)
Branded Video: Long Form (Platinum Winner: Give Amazing)
Branded Content: Automotive (Gold Winner: Give Amazing)
Branded Content: Viral (Grand Winner: Give Amazing)
Outstanding Direction (Shortlisted: Give Amazing)
AD STARS 2020
Film Craft: Direction (Shortlisted: Give Amazing)
Film: Automotive (Shortlisted: Give Amazing)
Content Marketing: Single Execution (Shortlisted: Give Amazing)